
The In-store Retail Signage or Point of Purchase Signage
Solution for the 21st CenturyYoure a retailer. Its a difficult, changing world. You face increased competition from big box stores and on line merchants. You carry a lot more products so you can compete, but they get lost in the vast sea of aisles.
What is the one thing you can do to sell more higher margin products? Use innovative in-store retail signage or point of purchase signage. These in-store point of purchase signs have a very important impact on sales because they can influence the customer on the spot, facilitating impulse buys or drawing attention to higher cost items. Yet they are underutilized because stores still rely on traditional print shops to make their in-store signage.
In the traditional world, point of purchase retail signs must be ordered 3 to 5 weeks in advance. This still does not guarantee that the in-store retail signage will arrive on time for that big sale of yours.
And misprints will take days or weeks to correct, leaving you without the in-store signage you were relying on for your big event.
You want graphics on those point of purchase signs? That will cost you extra. Multiple colors on your in-store signage? That costs extra, too. Point of purchase retail signs geared to specific individual products? Youre kidding, right? Short run test in-store retail signs? Oh, please!
So you continue on, making your point of purchase signs as traditional and boring as possible. All to fit with the traditional way of doing things, because you never had a choice.
What if there was a way to overcome all these obstacles and fully utilize in-store signage in innovative, creative ways? And what if it could actually save you money as well? Here it is.
Advantages:
It allows you to create point of purchase signs on the fly and put them up immediately. Thats right, no 3 to 5 week wait time.
It lets you correct errors in in-store retail signage immediately.
It gives you total control of the design and printing of your in-store signage, to reduce errors in the first place.
It allows you to design individual point of purchase signs for specific products.
It allows you to use images and graphics in your in-store signage. It allows you to better utilize color in your in-store retail signage.
It helps you to differentiate yourself from the competition through creative point of purchase signage layout and content.
It gives you options, expands your horizons.
Most importantly, it lets you be
innovative with your in-store signage rather than force you to be
traditional.
So, what is the Psyne Creation Station, the 21st Century Solution for In-store Point of Purchase Retail Signage?
It is everything you need to get you started designing and printing your in-store signage right away.
What you get
A powerful Psychsoftpc Psyborg Extreme PC with high end ATI graphics card, fast Intel Core 2 Duo processor, plenty of RAM and a large SATA Hard Drive. Just the thing for designing those graphics for your point of purchase signage.
The latest Microsoft and Adobe software, so you can design your point of purchase signage, do your own layout and save your designs as PDFs for delivery to affiliate stores while preventing other people from altering them.
A large graphics tablet for free hand drawing, a high end flat bed scanner and a high end Digital Camera so you can more easily capture images and graphics for use in your in-store point of purchase retail signage.
To print your in-store retail signage, you get the C9600hn large format color Signage Printer from Oki Printing Solutions, specially tweaked to handle all of the various signage formats including banner printing.
PsychSoft, Inc. P.O. Box 232 North Quincy, MA
02171
Phone: 617 471 8733
E-mail: sales@psychsoftpc.com
Psychsoftpc is your source for the Psyne Creation Station, 21st Century Solution for In-store Signage or Point of Purchase Signage.
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